Services & Pricing
Two offers, both priced on the site.
We make the ads and we run them. Start with a one-off Launch Pack, or put fresh creative and a managed campaign on a monthly footing.
Launch Pack
One-off. Three ads, and your first campaign put live.
$750 CAD
$250 per video · 3 videos
- 3 finished video ads of about 15 seconds each, built from your real job photos and footage
- Delivered in the formats you actually use — 9:16 vertical for Reels, TikTok and Shorts, 1:1 for feed, 16:9 on request
- One-time campaign setup: we build and launch one Meta campaign on your ad account — radius targeting, audience, lead form or click-to-call, budget set to your number. After launch it's yours to run.
- One revision round across the batch
- About two weeks from the day your photos land
50% deposit to start, balance on delivery. Deposit refunded in full if you don't like the first drafts.
Growth
Fresh ads in front of homeowners every month, managed.
$1,500 CAD / month
4 videos monthly · campaign managed
- 4 new videos every month, delivered as biweekly batches of 2 — so what's in market stays fresh through the month instead of landing in one lump
- Your Meta campaign, run by us — creative rotation, audience and budget adjustments, turning off what's losing and scaling what's working
- A monthly readout — a short, plain-language summary of what ran, what it cost, and what's working
- One revision round per batch
- Month to month. Cancel any time with 30 days notice. No long-term contract.
Month one splits into $750 at signing and $750 when your second batch lands. $1,500/month after that.
All prices are in Canadian dollars (CAD).
Don't like the first drafts? You don't pay.
Your Launch Pack deposit comes back in full if the first cuts aren't what you wanted. Growth is month to month — cancel any time with 30 days notice, no contract. Going first with a new studio shouldn't cost you anything but the time.
What it costs all in
The fee isn't the whole number, so here's the whole number.
You pay us to make and run the ads. You pay Meta to show them. Those are two separate bills and we'd rather you saw both now than worked it out later.
$1,500 / moAds made, launched, managed, reported
from $1,000 / moPaid directly to Meta on your own account
≈ $2,500 / moMost Growth clients land here
For comparison: a full-service roofing marketing agency typically charges $2,500–$8,000 a month in fees alone, before a dollar of ad spend.
Be clear on this
Video ads on Meta. Made and managed.
That's the whole service, and it's deliberately narrow so we do it properly. Your ad budget never flows through us — your card stays on your own account and we hold admin access only.
Not included:
Google Ads is a different skill set and we're not going to pretend otherwise while we're getting Meta right. When the leads come in, answering them is on you — that part matters more than the ads do.
FAQ
Questions we get asked first.
Do you run the ads for us?
Yes. We build the campaign, launch it on your account, and manage it every month — targeting, budget, rotating creative, turning off what isn't working and putting money behind what is. You don't need to open Ads Manager.
This is the part most video people won't do. Finished files sitting in a folder don't get anyone to call you.
Who pays for the ads?
You do, directly to Meta, on your own ad account with your own card. We never take custody of your ad budget — we hold partner or admin access to run the campaign, and that's all. If you ever stop working with us, the account, the spend history, and the audience data stay with you.
How much should I spend on ads?
For a Growth retainer, we recommend starting at $1,000 a month. For a one-off Launch Pack, at least $500 for a first test.
The honest reason for a floor: below that, the campaign never gathers enough data to optimize on. We'd be guessing, and the engagement would fail for reasons that have nothing to do with the creative. If that's out of reach right now, tell us — we'd rather say "not yet" than take the money.
What's it cost all in?
Growth: $1,500/month to us, plus your ad spend paid to Meta. At the recommended $1,000 starting budget that's about $2,500 a month all in.
Launch Pack: $750 to us, plus $500 or more in ad spend — about $1,250 to get started.
A full-service marketing agency in this space typically charges $2,500–$8,000 a month in fees before any ad spend at all.
Do I need a Facebook page or ad account already?
No. If you don't have them, we'll walk you through setting them up — a Facebook page, a Business Manager, and an ad account with your card on it. It takes about twenty minutes and you own all of it afterwards.
Is this AI?
Yes, partly — and here's exactly which part. We use AI for production: the hook, the camera moves, transitions, b-roll, atmosphere, the text treatment, the polish that makes phone footage look like it cost money.
What we don't do is invent your work. The houses, the crew, the trucks, the before-and-afters are yours — real photos of real jobs you actually did. A homeowner deciding on a five-figure job is making a trust call, and a generic render doesn't earn it the way your own work does.
That's why we ask for 10–20 job photos before we start. It's the difference between an ad that looks like your business and a render that looks like anyone's.
What if I don't like the first drafts?
On a Launch Pack, your deposit is refunded in full. No argument, no partial credit — if the first cuts aren't what you wanted, you get your money back.
Before that point you'll have seen a short script or shot concept for each video, so there's a cheap chance to redirect us early. Every batch also includes one revision round.
How long am I locked in?
You're not. Growth is month to month — cancel any time with 30 days notice. There's no annual contract and no cancellation penalty. The Launch Pack is a one-off; nothing renews on its own.
How fast do I get my ads?
About two weeks from the day your photos and footage land with us — not from the day you signed. Asset collection is the step that decides both the timeline and the quality, so we'll chase you for it.
Growth clients then get a batch of 2 every two weeks on an agreed schedule.
What if I already run my own ads?
Then Launch Pack is the fit: three new videos, dropped into the campaign you're already running on your own account. If you'd rather hand off the ongoing management too, that's what Growth is for.
Why does Growth cost more per video than Launch Pack?
Because you're not just buying videos with Growth — you're buying a managed campaign and a monthly readout on top of them. Launch Pack ends at delivery; Growth keeps someone watching your account, rotating creative, and adjusting targeting and budget all month.
That management is the difference, not the production cost per video.
How does payment work?
Launch Pack: $375 deposit to start — refundable under the guarantee — and $375 on delivery.
Growth, month one: $750 at signing, which covers onboarding, the campaign build, and your first batch of 2 about two weeks later; then $750 when the second batch lands around day 30. That's $1,500 for month one, the same as every month after it — just paid in step with the work. From month two on it's $1,500 monthly.
Deposits and one-off payments are by Interac e-Transfer. For a monthly retainer we'll set up pre-authorized debit or a card on file so it's off your plate, and card payment is available on any individual payment if you ask.
Ad spend never runs through us — that's billed to your card by Meta, on your own account.
See one before you decide.
We'll build one real ad for your business from your own job photos, free, before you've committed to anything.